Iportance of Color and Shape

I've heard many times from many sources that color is important in resaurants and stores to evoke emotions that help sales. I know that there are certainly some places I prefer to eat as opposed to others just because of the atmosphere. Shape and color is very important when it comes to designing spaces for people to interact with. The in-class project that we did helped emphasize that since it showed that even a person or their personality can be described with an abstract art form such as collages. Just based on colors and shapes we choose where to eat or how much to buy. Hopefully, if we become architects we can all employ such tecniques to make our spaces more effective and enjoyable.